Exciting New Business Openings in Coastal Delaware

May 15, 2025
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Coastal Delaware is buzzing with energy this season thanks to a wave of exciting new business openings. 

From stylish fashion to innovative physical therapy and classic boardwalk fun, here are three fresh additions you won't want to miss:

Brooklyn Boulevard Brings Style to Rehoboth Avenue

Brooklyn Boulevard officially opened its doors May 10th in Rehoboth Beach, offering timeless women’s fashion with a coastal twist. 

Owner Katie Reilly, who launched the brand as a mobile boutique in Nashville, has transformed a former storefront into a stylish haven for high-quality essentials and is gaining excited visitors from all over from her positive TikTok presence.

  • Located at 143 Rehoboth Ave.
  • Features women's clothing, jewelry and accessories.
  • Open daily at 10 a.m., with extended weekend hours during the weekend and holidays.

Reilly, a New Jersey native and fashion enthusiast, says the boutique caters to women of all ages looking for versatile wardrobe staples.  

Visit brooklynboulevard.com for more information.

Joynt Physical Therapy Expands to Lewes

Joynt Physical Therapy has opened a second location in Lewes, founded by childhood friends Bryan Peden and Steve Peet. 

The new clinic offers personalized care in a spacious facility designed to serve both active newcomers and young athletes in the area.

  • Located at 1309 Savannah Road, Lewes.
  • Eight treatment rooms with space for future expansion.
  • Patient-centered approach focused on long-term wellness.

Joynt is known for making rehab a positive experience and has raised nearly $50,000 through philanthropic events!

Learn more at joyntphysicaltherapy.com.

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Zelky’s Beach Arcade Expands with a Nostalgic Twist

As it celebrates 40 years, Zelky’s Beach Arcade is expanding its south Boardwalk location in Rehoboth Beach just in time for summer. 

The updated arcade will offer new video games, a dedicated kids’ area, and the return of a nostalgic rooftop mini-golf course.

  • Located south of Rehoboth Avenue.
  • Featuring full-motion and virtual reality games.
  • Rooftop wooden mini-golf returning Memorial Day weekend.

To mark its anniversary, Zelky’s will host a Beach Ball Drop on Saturday, May 24, at 11:30 a.m. 

Visit zelkys.com for event details and hours.

Want to stay in the know about what's new in coastal Delaware? Follow our blog for the latest local news, business openings, and more!

Sources: Cape Gazette, Cape Gazette, Cape Gazette