Delaware’s tourism industry has reached an all-time high, with the estimated and recorded number of 29.3 million visitors to our state in 2023.
This marks a 2.4% increase from 2022, according to data from Rockport Analytics and Longwoods International.
A Vital Economic Driver
Tourism plays a crucial role in Delaware’s economy, contributing:
- $7 billion in visitor spending (a 7% increase from 2022)
- $4.7 billion to the state’s GDP
- $724 million in state and local tax revenue
- 55,240 jobs, making tourism the fourth-largest private employer in the state
Governor Matt Meyer emphasized the importance of tourism, noting that Delaware’s diverse attractions—ranging from scenic beaches to cultural destinations—continue to draw visitors.
He also highlighted the welcoming atmosphere that keeps people returning year after year.
What Visitors Love About Delaware
Surveys show that visitors are highly satisfied with their experiences in Delaware. In 2023:
- 71% of overnight travelers reported being “very satisfied”
- 85% of overnight visitors were repeat travelers
- The most popular activities included outdoor adventures, entertainment, and cultural experiences
A Collaborative Effort
The Delaware Tourism Office has played a pivotal role in boosting visitation through targeted marketing initiatives.
In 2023, they launched national advertising campaigns on platforms like Hulu and Amazon and partnered with organizations, such as the Delaware Restaurant Association and Freeman Arts Pavilion, hoping to encourage even more visitors to the state of Delaware.
Tourism Office Director Jessica Welch expressed gratitude for the industry’s workers, crediting them for the state’s ability to offer unforgettable experiences to visitors.
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Source: Cape Gazette