Rehoboth Beach is about to welcome a stylish new addition—Brooklyn Boulevard, a women’s clothing boutique set to open this spring on Rehoboth Avenue.
Owned by entrepreneur Katie Reilly, this new store promises to offer timeless fashion with a luxury feel at an accessible price.
From Pop-Ups to Storefront
Katie Reilly’s journey to opening Brooklyn Boulevard started with a mobile boutique in Nashville, where she built a loyal following through pop-up shops.
With a background in retail and a degree in social media marketing, she has leveraged platforms like Instagram and TikTok to connect with her audience—boasting over 39,000 followers on Instagram alone.
What to Expect
- Timeless Women’s Fashion – Stylish pieces designed to last.
- Mid-Luxury Price Point – Clothing ranging from $80 to $150, offering a high-end feel without the designer price tag.
- Jewelry & Gift Items – A curated selection of accessories to compliment every wardrobe and style.
A New Chapter in Rehoboth Beach
When her boyfriend’s job brought them to the area, Reilly saw the perfect opportunity to open her first permanent store.
She purchased the former Pelican Loft building at 149 Rehoboth Ave. and has been working to update the space, including a fresh coat of paint with a pop of color and many interior renovations.
With plans to open by Mother’s Day—pending permits being approved and provided—Brooklyn Boulevard is set to offer locals and visitors a fresh shopping experience.
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Source: Delaware Online